Great post on Wired.com about how 21st Century “telemedicine” is a changing: Welcome to E-Health powered by Web 2.0! The challenge will be convincing well established physicians and health care providers to leverage these new tools. I am curious to see how insurance companies will embrace these technologies as well. Can these E-Health powered by Web 2.0 help drive the cost of health care down? Time will tell, but I believe, if done “right” and adopted widely, health care costs can be driven down, in part, by the use of Web 2.0 technologies. At a minimum it will serve to bolster a greater sense of patient community, and hopefully, a greater sense of trust between patients and healthcare providers.
Posts tagged web 2.0
Brand awareness is no longer limited to just products, services, or companies/agencies. Through social media and the use of mobile and cloud-based technologies individuals have become “brand aware” and continue to reinvent themselves, routinely (as all good brands should). This is putting enormous pressure on organizations, in both the private and public sectors, to meet the needs of this new breed of customer, client, employee, engaged citizen, etc.
Entire “terminologies” and strategies have been created to address this mounting pressure; Web 2.0, Gov 2.0, Enterprise 2.0, etc. Yet, most organizations are not meeting the needs of these individuals and their own brand loyalty, both internally and externally, are being eroded. The cause and effect of this phenomena has not truly been realized. The need for organizations to become more agile, holistically, has never been more necessary. They must learn to adapt or be passed by. This will not be an easy transformation for building a culture that can transform itself, virtually overnight, is no easy task. Organizations must learn to leverage the technologies that individuals have embraced so they too can reinvent themselves not only as necessary, but more importantly, when necessary.
