Posts tagged social media
Brand awareness is no longer limited to just products, services, or companies/agencies. Through social media and the use of mobile and cloud-based technologies individuals have become “brand aware” and continue to reinvent themselves, routinely (as all good brands should). This is putting enormous pressure on organizations, in both the private and public sectors, to meet the needs of this new breed of customer, client, employee, engaged citizen, etc.
Entire “terminologies” and strategies have been created to address this mounting pressure; Web 2.0, Gov 2.0, Enterprise 2.0, etc. Yet, most organizations are not meeting the needs of these individuals and their own brand loyalty, both internally and externally, are being eroded. The cause and effect of this phenomena has not truly been realized. The need for organizations to become more agile, holistically, has never been more necessary. They must learn to adapt or be passed by. This will not be an easy transformation for building a culture that can transform itself, virtually overnight, is no easy task. Organizations must learn to leverage the technologies that individuals have embraced so they too can reinvent themselves not only as necessary, but more importantly, when necessary.
